Tom McKeown
Tom McKeown is FCMO Grow’s Performance Specialist and Data Analyst, bringing nearly two decades of experience helping B2B leaders turn marketing strategy into measurable business results. He helps members understand what’s working, what’s not, and where to focus to drive smarter, more profitable growth.
Professional Overview
Tom specializes in performance-driven marketing—connecting strategy, data, and execution to ensure marketing efforts directly support revenue growth and operational efficiency. As FCMO Grow’s Performance Specialist and Data Analyst, he helps members move beyond guesswork by translating complex data into clear insights, actionable recommendations, and confident decisions.
His background spans marketing strategy, demand generation, performance analytics, marketing operations, and program and project management. Tom has worked with Fortune 500 software and technology companies, as well as major organizations in healthcare, telecommunications, aerospace, and defense—giving him a strong command of both high-growth environments and complex operating models.
Tom holds an MBA from Boston University and is a certified Project Management Professional (PMP), equipping him with a disciplined, systems-oriented approach to marketing performance. He is known for bringing structure to chaos, aligning metrics to business goals, and helping leadership teams understand not just what the data says—but what to do next.
At FCMO Grow, Tom partners closely with members and fellow FCMOs to ensure marketing strategies are measurable, accountable, and continuously optimized—so growth isn’t just visible, but provable.
About Tom
In his spare time, Tom enjoys cooking, reading, exercising and spending time with his wife Cassie, daughters Maddie and Taylor, and dog Mookie. He is an avid Boston sports fan and enjoys going to Red Sox, Celtics, Bruins, and Patriots games with his family and friends.