Blog

Black Friday Isn’t Built for Every Small Business — Here’s the Strategic Truth

Discover why Black Friday isn't ideal for every small business. Learn strategic insights from a fractional CMO revenue expert to optimize your approach.

Rachel Roberts

4 min read

The Roadmap to Revenue: How a Fractional CMO Drives Growth

How a Fractional Chief Marketing Officer (FCMO) provides leadership that ensures all moving parts work together efficiently and effectively.

Rachel Roberts

2 min read

Customer Profiles vs. Customer Personas: Understanding the Difference and Their Role in Data-Driven Marketing

While customer profiles and personas are often used interchangeably, they serve distinct purposes in shaping a company’s marketing strategy.

Rachel Roberts

4 min read

AI + Human Expertise = The Future of Marketing

At FCMO Grow, we use AI ethically, transparently, and strategically to elevate our clients’ marketing while maintaining authenticity & trust

Rachel Roberts

3 min read