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Blog


The Roadmap to Revenue: How a Fractional CMO Drives Growth
How a Fractional Chief Marketing Officer (FCMO) provides leadership that ensures all moving parts work together efficiently and effectively.

Rachel Roberts
2 min read
12 views
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Customer Profiles vs. Customer Personas: Understanding the Difference and Their Role in Data-Driven Marketing
While customer profiles and personas are often used interchangeably, they serve distinct purposes in shaping a company’s marketing strategy.

Rachel Roberts
4 min read
6 views
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AI + Human Expertise = The Future of Marketing
At FCMO Grow, we use AI ethically, transparently, and strategically to elevate our clients’ marketing while maintaining authenticity & trust

Rachel Roberts
3 min read
7 views
1 comment


CES is Upon Us and AI is Embedded Everywhere
CES is in the air. It’s January, and several hundred thousand innovators, enthusiasts, and industry leaders have descended upon the...

Rachel Roberts
2 min read
3 views
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Technological Change and Business Growth
Every year, I have my teams read Neil Postman's speech on “ 5 Things We Need to Know About Technological Change .” Postman, who could be...

Rachel Roberts
2 min read
13 views
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Reaching Diverse Audiences: Crafting a Comprehensive Omnichannel Marketing Strategy
Targeting diverse audience segments for your brand can feel overwhelming. All you need is strategy, efficient processes, and diligence.

Rachel Roberts
3 min read
4 views
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How Hiring an FCMO for Your Business is Like Training with an Expert Personal Trainer
When you train on your own, it’s easy to get overwhelmed, plateau, or struggle with the right techniques to reach your goals.

Rachel Roberts
4 min read
8 views
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How to Decrease Customer Acquisition Cost (CAC) for E-commerce Businesses
Explore actionable strategies e-commerce businesses can adopt to decrease their CAC (customer acquisition cost) without compromising growth.

Rachel Roberts
4 min read
5 views
0 comments


Avalaunch Media: A Full-Service Digital Marketing Powerhouse
In today’s rapidly evolving digital landscape, standing out in the crowd is more critical than ever. Enter Avalaunch Media.

Rachel Roberts
3 min read
8 views
0 comments


Creative Genius: The Grounded Company
The Grounded Company is a forward-thinking, energetic agency that emphasizes creativity and strategic growth.

Rachel Roberts
1 min read
9 views
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