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Blog


Why FCMO Grow Was Built: The Story Behind the Strategy
FCMO Grow was founded by Rachel Roberts to help small businesses gain strategic marketing leadership, integrated execution, and real business growth through a Fractional CMO model.

Rachel Roberts
3 min read


Texas Data Privacy Act: Are Small Businesses Immune?
Explore how the Texas Data Privacy Act affects small businesses. Discover exemptions and compliance nuances under the Texas Data Privacy Act.

Rachel Roberts
4 min read


AI Marketing Regulations Are Rising: What Small Businesses Need to Know
Most small businesses are already using AI in their marketing. Few are thinking about compliance. Here’s why that gap is about to matter.

Rachel Roberts
4 min read


Still "Review Gating" Your Google Reviews? Here's Why That's a Problem in 2026
If your review strategy still filters out unhappy customers, you may be exposing your business to more risk than you realize. What was once considered a smart way to protect your reputation is now under regulatory scrutiny—and enforcement is already underway. Here’s what small business owners need to know about review gating, the FTC’s latest rules, and how to adapt without hurting your credibility or growth.

Rachel Roberts
3 min read


Referrals Are the Best Leads—But They’re Not a Growth Strategy
Referrals are the best kind of lead—high trust, low cost, and easy to close. But they’re also unpredictable. You can’t control when they come or how often. And when they slow down, growth stalls. That’s because referrals aren’t a strategy—they’re a byproduct. Real growth comes from building a system that consistently puts your business in front of the right people.

Rachel Roberts
2 min read


Black Friday Isn’t Built for Every Small Business — Here’s the Strategic Truth
Discover why Black Friday isn't ideal for every small business. Learn strategic insights from a fractional CMO revenue expert to optimize your approach.

Rachel Roberts
4 min read


The Roadmap to Revenue: How a Fractional CMO Drives Growth
How a Fractional Chief Marketing Officer (FCMO) provides leadership that ensures all moving parts work together efficiently and effectively.

Rachel Roberts
2 min read


Customer Profiles vs. Customer Personas: Understanding the Difference and Their Role in Data-Driven Marketing
While customer profiles and personas are often used interchangeably, they serve distinct purposes in shaping a company’s marketing strategy.

Rachel Roberts
4 min read


AI + Human Expertise = The Future of Marketing
At FCMO Grow, we use AI ethically, transparently, and strategically to elevate our clients’ marketing while maintaining authenticity & trust

Rachel Roberts
3 min read


CES is Upon Us and AI is Embedded Everywhere
CES is in the air. It’s January, and several hundred thousand innovators, enthusiasts, and industry leaders have descended upon the...

Rachel Roberts
2 min read
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