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Blog


Black Friday Isn’t Built for Every Small Business — Here’s the Strategic Truth
Discover why Black Friday isn't ideal for every small business. Learn strategic insights from a fractional CMO revenue expert to optimize your approach.

Rachel Roberts
4 min read


The Roadmap to Revenue: How a Fractional CMO Drives Growth
How a Fractional Chief Marketing Officer (FCMO) provides leadership that ensures all moving parts work together efficiently and effectively.

Rachel Roberts
2 min read


Customer Profiles vs. Customer Personas: Understanding the Difference and Their Role in Data-Driven Marketing
While customer profiles and personas are often used interchangeably, they serve distinct purposes in shaping a company’s marketing strategy.

Rachel Roberts
4 min read


AI + Human Expertise = The Future of Marketing
At FCMO Grow, we use AI ethically, transparently, and strategically to elevate our clients’ marketing while maintaining authenticity & trust

Rachel Roberts
3 min read


CES is Upon Us and AI is Embedded Everywhere
CES is in the air. It’s January, and several hundred thousand innovators, enthusiasts, and industry leaders have descended upon the...

Rachel Roberts
2 min read


Technological Change and Business Growth
Every year, I have my teams read Neil Postman's speech on “ 5 Things We Need to Know About Technological Change .” Postman, who could be...

Rachel Roberts
2 min read


Reaching Diverse Audiences: Crafting a Comprehensive Omnichannel Marketing Strategy
Targeting diverse audience segments for your brand can feel overwhelming. All you need is strategy, efficient processes, and diligence.

Rachel Roberts
3 min read


How Hiring an FCMO for Your Business is Like Training with an Expert Personal Trainer
When you train on your own, it’s easy to get overwhelmed, plateau, or struggle with the right techniques to reach your goals.

Rachel Roberts
4 min read


How to Decrease Customer Acquisition Cost (CAC) for E-commerce Businesses
Explore actionable strategies e-commerce businesses can adopt to decrease their CAC (customer acquisition cost) without compromising growth.

Rachel Roberts
4 min read


Fractional CMO Leadership: Elevating Omnichannel Marketing Strategies
FCMO leadership and strategy help SMBs maximize the benefits of the complex world of omnichannel digital marketing.

Rachel Roberts
2 min read
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